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Thursday, May 6th: EAPC Master Class - University of Vienna
9:30-15:30: EAPC Master Class
Registration Desk at the SAS Radisson Hotel will be open from 12:00 to 16:00
Social Program 18:00: Cocktail Reception in the City Hall of Vienna for all Master Class and Conference Participants
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Friday, May 7th: Conference Day 1 - SAS Radisson Palais Hotel
Simultaneous translation English>German and German>English will be provided on both conference days.
8:00 Registration desk open
Session 1: The Political Mind 8:50-10:00
Christoph Hofinger: Welcome Address George Lakoff: Why You Can't Understand 21st-Century Politics with an 18th-Century Brain
10:00-10:15: Coffee Break
Session 2: The Basics of Connecting to Minds and Hearts 10:15-12:00
Ted Brader: Campaigning and Advertising for Hearts and Minds Felipe Noguera: The Neuroscience of Campaigning - Understading Emotions as Alternative Rationalities Key Note Panel Discussion: Foundations for Future Campaigns
12:00-13:10: Lunch at SAS Radisson
Session 3: From Neurobiology to Soccer and Politics 13:10-13:45
Thorsten Hofmann: Mind the Brain – How Neurobiology Helps to Convince Your Target Group Jordi Segarra: Soccer and Politics in Barcelona - an Emotional Encounter
Sessions 4: Moving Moments - Campaigns Lost and Won Through Emotions (I) 13:45-14:30
Necati Özkan: Moving Moments in Turkey Bo Krogvig: Moving Moments in Croatia Marco Cacciotto: Moving Moments in Italy
14:30-14:50: Coffee Break
Session 4: The View from Outside 14:50-15:10
Susanne Glass: Emotions in Austrian Politics Seen from a German Perspective
Session 6: Moving Moments - Campaigns Lost and Won Through Emotions (II) 15:10-15:50
Tom Edmonds: On Day One after the Decision in Britain Ken Feltman: Still in Love with Obama? The Political Mood Before the Mid Term Elections Christoph Hofinger: Closing Remarks for Day One, Practical Information
Social Program 17:00 Guided tour and reception in the Austrian National Council Afterwards ride in vintage tramway from Parliament through the city center to the famous Heurigen area of Grinzing
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Saturday, May 8th: Conference Day 2 - SAS Radisson Palais Hotel
8:30: Regestriation Desk opens
Session 7: Foundations for Politics from Psychology and Sociology 9:15-10:30
Alfred Pritz: The Meaning of Emotions in the Political Sphere Günther Ogris: Understanding and Fighting Xenophobia in Political Campaigns Ekaterina Egorova: Using Psychological Profiles of Politicians for Designing Campaign Strategies and Predicting Political Developments
10:30-10:45: Coffee Break
Session 8: Politicians' Emotions 10:45-11:45
Thomas Hofer: Fighting Emotions – A Challenge for Politicians & Businesses Gerlinde Manz-Christ: Emotional Diplomacy - Escalation and Reconciliation in the Heart of Europe Helene Jarmer: Getting Heard in Politics
11:45-13:05: Lunch at SAS Radisson Palais
Session 9: Passion 2.0 - The Technology to Move and Mobilize Voters 13:05-14:35
Marko Rakar: Web 2.0 - Political Campaigns in Facebook, YouTube and Twitter John Aristotle Phillips: Mobilizing with Mobile Technology Peter Kruse: The Power of Emotional Resonance - from Strategy to Empathy Micah Sifry: The Headquarter Has Left the Building: Welcome to the Age of Distributed Campaigns
14:35-14:50: Coffee Break
Session 10: New Paths of Reaching Out to Target Groupsl 14:50-15:55
Hans-Georg Häusel: Neuromarketing as Effective Base for Campaigning Daniel Urena: LOL - Humor in Political Campaigns
EAPC Member Meeting 16:00-17:00
Social Program 19:30 Traditional EAPC Gala Dinner in SAS Radisson Ballroom (Dress code elegant, Black Tie optional)
Sunday, May 9th
10:00: Informal Farewell Brunch in the SAS Radisson hosted by bwin in the Radisson Blue Salon
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